Famous Quotes / David Ogilvy
David Ogilvy: "Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising."
Advertisers | Advertising | Agency | Commissionable |
Direction | Expect | Experience | Flat |
Impartial | Increasing | Interest | Lies |
Results | Taught | Unrealistic | Vested |
Wholly | Your |